Project Kangaroo (BBC Worldwide, Channel 4, ITV)
- Developed the product strategy and customer experience for the video-on-demand platform Project Kangaroo. Kangaroo is a unique joint-venture between the UK's three largest terrestrial broadcasters the BBC, ITV and Channel 4 scheduled to launch in 2008.
- Worked on core launch team to develop product strategy, designed demos and project plans for board approval.
- Established a product roadmap and brought on a team of information architects, designers and analysts to develop and launch Kangaroo.
- Worked as team lead on Marketing, Editorial and Customer Experience teams for Kangaroo alongside BBC, ITV and Channel 4 executives.