4oD
- Led customer experience strategy and implementation on Channel 4's 4oD. 4oD was launched in nine months and was the first Video on Demand service launched by a UK terrestrial broadcaster.
- Developed product strategy and directed design, information architecture, customer research, prototyping and testing from initial design concepts through to the end product.
- Managed and directed brand and graphic design. Worked across marketing, editorial and branding strategy.
- Managed editorial processes and population of final product.
- Managed technical implementation of front end, usability testing and launch.
- 4oD has won numerous awards including the 2007 Grand Prix at the British Interactive Media Awards, 4oD won the Best Launch from Promax and was a finalist for best new product at the Broadcast Awards.
