Why are we called Creative Common Sense?
Steve Krug wrote one of the best books on web design: 'Don't Make Me Think : A Common Sense Guide to Web Design' . The common sense bit explained exactly how we approach things and got stuck in our mental filter. We think usability is vital to making your business work online, but we also think that the science is useless without a practical approach. Understanding the online business and traditional communications can be more useful when practicing usability than wearing a white coat and having a PhD. What you need is common sense, some humility and the ability to listen. But because Common Sense makes us think of large knickers and sensible shoes we added the Creative bit.
We know you can let common sense prevail and still show some flair online. Let us show you how.